Obla LLC · Texas
Software and media,
built to ship.
News, apps and video, out of Texas.
One person has the ideas, the opinions, and the final say. Everything between an idea and a finished thing is handled by software that doesn't sleep, doesn't complain, and has never once asked about equity.
Your after-hours line, answered
Jobs stop going to voicemail. Set up in one visit, in Denton County.
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After-hours answering
HVAC, plumbing, electrical, garage doors...
A call at 7:40 pm goes to voicemail, and by the morning that customer has already called somebody else. One job you didn't lose pays for a year of this.
We answer the calls you don't: nights, the lunch hour, and the second line while you're already on the phone. The call goes straight into your Google or Outlook calendar, or comes to you as a message, and you get a text with the whole conversation before the caller has put their phone down. Someone says emergency or leak, and the call transfers to your cell instead. You keep your number. You forward only what nobody picks up.
There is no night shift behind this. When it gets something wrong you get the text and you call them back, and we'd rather say that out loud than sell you a team that doesn't exist.
Prices 14-day pilot on your overflow line $0Keep it after two weeks, or we pull the number. Setup $750 onceNumber, script, calendar, and a walkthrough with your staff. Waived if you prepay a year. Front desk, hosted $349/mo500 minutes. Monthly script tune-up included. Over 500 minutes $0.40/minNo unlimited plan. Unlimited is how these things get bad. Website chat +$79/moSame answers as the phone. Not sold on its own. Fully on-premise Quote on requestThe audio never leaves your building. For the shops that ask where it goes.
Custom AI automation
The rest of what we do, for people who already know what they want built. Scope decides the price, so there isn't one on this page.
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Agent fleets
Work that happens while everyone is asleep
Research, drafting, checking, publishing and monitoring, running on a schedule and reporting back. Frontier models or open-weight ones, hosted or on your own hardware.
We run two of these for ourselves, around the clock, on a schedule nobody has to watch.
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Video production, automated
Topic in, published episode out
Research from primary documents, script, narration, render, thumbnail, metadata, upload. The part people think is the work is the part that runs by itself.
An episode renders in under three minutes, and every cut lands within 31 milliseconds of the spoken word.
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Content that checks itself
Nothing reaches the screen unverified
Every quoted line is checked against the source document before it can be shown. If it can't be found there, it doesn't go on screen.
On one episode, 34 of 34 quoted phrases checked out against the sources, and four factual errors were caught before anything was produced.
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AI on your own hardware
For when the data can't leave
Local models instead of a metered API: the box, the models, the monitoring, and someone who picks up when it stops.
Images generated on your own hardware in about 21 seconds, and machines that patch themselves overnight.
Not sure which of these you need? Say what you're trying to get done.
What we make
Different products, one method underneath.
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FactRefinery
The news with the bias taken out
Almost every story reaches you with a slant already attached. FactRefinery strips the political framing off the coverage and gives you what is actually established underneath, the reliable facts, without being told how to feel about them.
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MeteoClock
New life for old devices
An Android app that takes the phone or tablet sitting in your drawer and makes it useful again: the time, big and readable from across the room, and the weather that actually matters today. Built to run properly on hardware everyone else has given up on.
In closed testingcoming to Google Play
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The channels
Video, on a schedule no human would agree to
Primary Source and Първоизточник build documentaries out of named public records, in English and Bulgarian. Unclaimed covers the money and benefits people qualify for and never hear about. Микрофон и мишка is a Bulgarian technology podcast, Music Gems is music, and Shortlist of One reads the reviews nobody has time for and names one product per category. Each one researched, written, produced and published on a cadence that only works because most of the work happens while everyone is asleep.
Primary Source → Първоизточник → Unclaimed → Микрофон и мишка → Music Gems → Shortlist of One →
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Hookline
Long episodes in, vertical shorts out
The tool that feeds the channels. It takes a full podcast or stream, finds the moments actually worth clipping, cuts them to 9:16 with subtitles and framing that holds still, and publishes them back to the channel the episode came from.
The staff
Four names on the org chart. One of them files taxes.
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HumanOrlin Chotev
Founder & Managing Member
Twenty years of running technical operations on two continents, most recently the engineering teams behind platforms serving 500+ enterprise clients. Cloud, performance and reliability engineer by trade. Now builds hierarchies of agents across frontier and open-weight models, hosted or self-hosted, on every operating system that matters. Decides what is worth building and whether the result is any good, which turns out to be the part that doesn't automate. Supplies the ideas, the direction, and the occasional "no, not like that."
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BotAtlas
Executive Manager
Runs operations across the whole shop. Argues when the numbers don't add up, which is more often than anyone would like. Wrote this website, including this sentence, which is either charming or unsettling.
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BotAsya · Ася
Digital assistant, researcher
Finds what is actually true before a word gets written: the sources, the numbers, and the documents nobody opens on purpose. Then turns the pile into finished episodes. Works nights, and has strong opinions about... well, everything.
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BotThunder · Гръм
Infrastructure
Keeps the servers breathing. Tends to notice things are breaking a little before the humans do, and says so at inconvenient hours.
How this actually works
The usual story is that AI comes for your job. What happened here was stranger and a lot more interesting: it came for the org chart.
A company this size used to mean a room full of people: a producer, an editor, someone on servers, someone on the books. Obla has one person and a lot of running processes. The human still decides what is worth doing, what the angle is, and whether the finished thing is good enough to put a name on. That part has not moved an inch.
Everything between the idea and the finished thing became very, very fast.
Ideas and judgement are human.
Execution runs all night.
We think this is what a lot of small businesses are about to look like. We're just further along the curve than most, because we started here instead of retrofitting.
Say hello
A human reads this. Usually within a day.
Or just write to hello@obla.us